X

Gallery

EARLY DAYS - Blackpool

Blackpool in 1901 - the music and leisure capital of the North, and birthplace of Sir...

Blackpool in 1901 - the music and leisure capital of the North, and birthplace of Sir William Lyons.

This asset is not currently visible to end users as its embargo time is in the future.

William Lyons, aged 18, on his favourite Harley-Davidson motorcycle. © Jaguar...

William Lyons, aged 18, on his favourite Harley-Davidson motorcycle.

This asset is not currently visible to end users as its embargo time is in the future.

William Walmsley aboard his Brough Superior SS 80, with William Lyons in the...

William Walmsley aboard his Brough Superior SS 80, with William Lyons in the sidecar.

This asset is not currently visible to end users as its embargo time is in the future.

An early advertisement for Swallow Sidecars, dated March 1923. © Jaguar Daimler...

An early advertisement for Swallow Sidecars, dated March 1923.

This asset is not currently visible to end users as its embargo time is in the future.

A page from the November 1922 partnership agreement between William Lyons and William...

A page from the November 1922 partnership agreement between William Lyons and William Walmsley.

This asset is not currently visible to end users as its embargo time is in the future.

A page from the November 1922 partnership agreement between William Lyons and William...

A page from the November 1922 partnership agreement between William Lyons and William Walmsley.

This asset is not currently visible to end users as its embargo time is in the future.

Lyons’ very first sidecar design from 1924, showing both his flair for style and eye...

Lyons’ very first sidecar design from 1924, showing both his flair for style and eye for economy.

This asset is not currently visible to end users as its embargo time is in the future.

Lyons’ very first sidecar design from 1924, showing both his flair for style and eye...

Lyons’ very first sidecar design from 1924, showing both his flair for style and eye for economy.

This asset is not currently visible to end users as its embargo time is in the future.

The Swallow Sidecar and Coachbuilding Company factory at Cocker Street, Blackpool,...

The Swallow Sidecar and Coachbuilding Company factory at Cocker Street, Blackpool, c.1928.

This asset is not currently visible to end users as its embargo time is in the future.

Cyril Holland with a line of Austin Swallows. © Jaguar Daimler Heritage Trust. No...

Cyril Holland with a line of Austin Swallows.

This asset is not currently visible to end users as its embargo time is in the future.

The standard Austin 7, a new departure in value and economy transport. © Jaguar...

The standard Austin 7, a new departure in value and economy transport.

This asset is not currently visible to end users as its embargo time is in the future.

Lyons’ Austin Swallow offered surprising style and individuality for the price. ©...

Lyons’ Austin Swallow offered surprising style and individuality for the price.

This asset is not currently visible to end users as its embargo time is in the future.

A Henlys advertisement for the increasing variety of Swallow-bodied cars. © Jaguar...

A Henlys advertisement for the increasing variety of Swallow-bodied cars.

This asset is not currently visible to end users as its embargo time is in the future.

Swift "10" Swallow saloon. © Jaguar Daimler Heritage Trust. No unauthorised...

Swift "10" Swallow saloon.

This asset is not currently visible to end users as its embargo time is in the future.

Wolseley Hornet Swallow Super Sports. © Jaguar Daimler Heritage Trust. No...

Wolseley Hornet Swallow Super Sports.

This asset is not currently visible to end users as its embargo time is in the future.

Motor City - Coventry

Swallow production in Foleshill, Coventry c.1930 - wooden body frames take shape. ©...

Swallow production in Foleshill, Coventry c.1930 - wooden body frames take shape.

This asset is not currently visible to end users as its embargo time is in the future.

Swallow production in Foleshill, Coventry c.1930 - metal panels applied to wooden...

Swallow production in Foleshill, Coventry c.1930 - metal panels applied to wooden bodies.

This asset is not currently visible to end users as its embargo time is in the future.

Swallow production in Foleshill, Coventry c.1930 - finished bodies awaiting...

Swallow production in Foleshill, Coventry c.1930 - finished bodies awaiting chassis.

This asset is not currently visible to end users as its embargo time is in the future.

Swallow production in Foleshill, Coventry c.1930 - final assembly. © Jaguar Daimler...

Swallow production in Foleshill, Coventry c.1930 - final assembly.

This asset is not currently visible to end users as its embargo time is in the future.

Austin Swallows ready for dispatch, Foleshill, Coventry c.1930. © Jaguar Daimler...

Austin Swallows ready for dispatch, Foleshill, Coventry c.1930.

This asset is not currently visible to end users as its embargo time is in the future.

Lyons' new SS brand emerges. © Jaguar Daimler Heritage Trust. No unauthorised...

Lyons' new SS brand emerges.

This asset is not currently visible to end users as its embargo time is in the future.

A 1928 cartoon by Autocar illustrator, F. Gordon Crosby - which inspired Lyons' first...

A 1928 cartoon by Autocar illustrator, F. Gordon Crosby - which inspired Lyons' first car, the SS1.

This asset is not currently visible to end users as its embargo time is in the future.

A contemporary design illustration of Lyons' intent for the SS1. © Jaguar Daimler...

A contemporary design illustration of Lyons' intent for the SS1.

This asset is not currently visible to end users as its embargo time is in the future.

The final production model SS1. The Daily Express hailed it a ‘Dream Car’ with...

The final production model SS1. The Daily Express hailed it a ‘Dream Car’ with ‘The Thousand Pound Look’.

This asset is not currently visible to end users as its embargo time is in the future.

In 1932, Lyons and Holland modified the SS1, to give it the proportions Lyons wanted. ...

In 1932, Lyons and Holland modified the SS1, to give it the proportions Lyons wanted. This is the 1932 SS1 from the Jaguar Daimler Heritage Trust collection, photographed exclusively for this exhibition.

This asset is not currently visible to end users as its embargo time is in the future.

In 1932, Lyons and Holland modified the SS1, to give it the proportions Lyons wanted. ...

In 1932, Lyons and Holland modified the SS1, to give it the proportions Lyons wanted. This is the 1932 SS1 from the Jaguar Daimler Heritage Trust collection, photographed exclusively for this exhibition.

This asset is not currently visible to end users as its embargo time is in the future.

In 1932, Lyons and Holland modified the SS1, to give it the proportions Lyons wanted. ...

In 1932, Lyons and Holland modified the SS1, to give it the proportions Lyons wanted. This is the 1932 SS1 from the Jaguar Daimler Heritage Trust collection, photographed exclusively for this exhibition.

This asset is not currently visible to end users as its embargo time is in the future.

In 1932, Lyons and Holland modified the SS1, to give it the proportions Lyons wanted. ...

In 1932, Lyons and Holland modified the SS1, to give it the proportions Lyons wanted. This is the 1932 SS1 from the Jaguar Daimler Heritage Trust collection, photographed exclusively for this exhibition.

This asset is not currently visible to end users as its embargo time is in the future.

In 1932, Lyons and Holland modified the SS1, to give it the proportions Lyons wanted. ...

In 1932, Lyons and Holland modified the SS1, to give it the proportions Lyons wanted. This is the 1932 SS1 from the Jaguar Daimler Heritage Trust collection, photographed exclusively for this exhibition.

This asset is not currently visible to end users as its embargo time is in the future.

In 1932, Lyons and Holland modified the SS1, to give it the proportions Lyons wanted. ...

In 1932, Lyons and Holland modified the SS1, to give it the proportions Lyons wanted. This is the 1932 SS1 from the Jaguar Daimler Heritage Trust collection, photographed exclusively for this exhibition.

This asset is not currently visible to end users as its embargo time is in the future.

In 1932, Lyons and Holland modified the SS1, to give it the proportions Lyons wanted. ...

In 1932, Lyons and Holland modified the SS1, to give it the proportions Lyons wanted. This is the 1932 SS1 from the Jaguar Daimler Heritage Trust collection, photographed exclusively for this exhibition.

This asset is not currently visible to end users as its embargo time is in the future.

In 1932, Lyons and Holland modified the SS1, to give it the proportions Lyons wanted. ...

In 1932, Lyons and Holland modified the SS1, to give it the proportions Lyons wanted. This is the 1932 SS1 from the Jaguar Daimler Heritage Trust collection, photographed exclusively for this exhibition.

This asset is not currently visible to end users as its embargo time is in the future.

In 1932, Lyons and Holland modified the SS1, to give it the proportions Lyons wanted. ...

In 1932, Lyons and Holland modified the SS1, to give it the proportions Lyons wanted. This is the 1932 SS1 from the Jaguar Daimler Heritage Trust collection, photographed exclusively for this exhibition.

This asset is not currently visible to end users as its embargo time is in the future.

A 1937 SS Jaguar 100. Seeking a new sporting-luxury brand name, Lyons settled on...

A 1937 SS Jaguar 100. Seeking a new sporting-luxury brand name, Lyons settled on 'Jaguar' and from 1935, began to market his cars as SS Jaguars.

This asset is not currently visible to end users as its embargo time is in the future.

Elsie ‘Bill’ Wisdom, a leading female racing driver, won the demanding 1936 Alpine...

Elsie ‘Bill’ Wisdom, a leading female racing driver, won the demanding 1936 Alpine Trial in an SS Jaguar 100.

This asset is not currently visible to end users as its embargo time is in the future.

SS owners in competition in the 1937 RAC Rally (left to right): E.H. Jacob, Ernest...

SS owners in competition in the 1937 RAC Rally (left to right): E.H. Jacob, Ernest Rankin; Hon Brian Lewis, Reuben Harveyson; Tommy and Elsie Wisdom.

This asset is not currently visible to end users as its embargo time is in the future.

JAGUAR GROWS UP

Lyons other new car was his first four door saloon. It launched his Jaguar brand to...

Lyons other new car was his first four door saloon. It launched his Jaguar brand to the press, at the May Fair Hotel, London, in 1935.

This asset is not currently visible to end users as its embargo time is in the future.

Autocar called the new SS Jaguar saloon ‘a real masterpiece of aesthetic and...

Autocar called the new SS Jaguar saloon ‘a real masterpiece of aesthetic and practical proportioning’, and it was illustrated for them by F. Gordon Crosby.

This asset is not currently visible to end users as its embargo time is in the future.

This September 1935 cover of Motor magazine heralds the new SS Jaguar saloon. ©...

This September 1935 cover of Motor magazine heralds the new SS Jaguar saloon.

This asset is not currently visible to end users as its embargo time is in the future.

Production of the new SS Jaguar saloon at Foleshill, Coventry c.1938. © Jaguar...

Production of the new SS Jaguar saloon at Foleshill, Coventry c.1938.

This asset is not currently visible to end users as its embargo time is in the future.

Production of the new SS Jaguar saloon at Foleshill, Coventry c.1938. © Jaguar...

Production of the new SS Jaguar saloon at Foleshill, Coventry c.1938.

This asset is not currently visible to end users as its embargo time is in the future.

The first official design of the famous ‘Leaping Cat’ mascot, commissioned by...

The first official design of the famous ‘Leaping Cat’ mascot, commissioned by Lyons and credited to F. Gordon Crosby.

This asset is not currently visible to end users as its embargo time is in the future.

A 1936 cutaway illustration of the SS Jaguar saloon, from Motor magazine. © Jaguar...

A 1936 cutaway illustration of the SS Jaguar saloon, from Motor magazine.

This asset is not currently visible to end users as its embargo time is in the future.

THE XK ENGINE

Jaguar XK engine assembly at Foleshill, Coventry, 1951. © Jaguar Daimler Heritage...

Jaguar XK engine assembly at Foleshill, Coventry, 1951.

This asset is not currently visible to end users as its embargo time is in the future.

Bill Heynes (left) at work with Claude Baily. © Jaguar Daimler Heritage Trust. No...

Bill Heynes (left) at work with Claude Baily.

This asset is not currently visible to end users as its embargo time is in the future.

Walter 'Wally' Hassan. © Jaguar Daimler Heritage Trust. No unauthorised reproduction

Walter 'Wally' Hassan.

This asset is not currently visible to end users as its embargo time is in the future.

Harry Weslake. © Jaguar Daimler Heritage Trust. No unauthorised reproduction

This asset is not currently visible to end users as its embargo time is in the future.

The Jaguar XK 6-cylinder engine. An outstanding success, it stayed in production for...

The Jaguar XK 6-cylinder engine. An outstanding success, it stayed in production for almost 45 years.

This asset is not currently visible to end users as its embargo time is in the future.

The Jaguar XK 6-cylinder engine. An outstanding success, it stayed in production for...

The Jaguar XK 6-cylinder engine. An outstanding success, it stayed in production for almost 45 years.

This asset is not currently visible to end users as its embargo time is in the future.

Production of the Jaguar XK engine, September 1952. This particular engine is being...

Production of the Jaguar XK engine, September 1952. This particular engine is being made for the XK120 'LWK 707'.

This asset is not currently visible to end users as its embargo time is in the future.

Production of the Jaguar XK engine, September 1952. This particular engine is being...

Production of the Jaguar XK engine, September 1952. This particular engine is being made for the XK120 'LWK 707'.

This asset is not currently visible to end users as its embargo time is in the future.

In September 1948, record-breaker Goldie Gardner achieved 176.694mph using an early XK...

In September 1948, record-breaker Goldie Gardner achieved 176.694mph using an early XK engine; a huge publicity coup for Lyons and Jaguar.

This asset is not currently visible to end users as its embargo time is in the future.

In September 1948, record-breaker Goldie Gardner achieved 176.694mph using an early XK...

In September 1948, record-breaker Goldie Gardner achieved 176.694mph using an early XK engine; a huge publicity coup for Lyons and Jaguar.

This asset is not currently visible to end users as its embargo time is in the future.

THE XK120

Evolution of XK120 design. The XK120 was created specifically to show Lyons' new XK...

Evolution of XK120 design. The XK120 was created specifically to show Lyons' new XK engine, at the 1948 London Motor Show - and had to be designed very quickly.

This asset is not currently visible to end users as its embargo time is in the future.

Evolution of XK120 design. The XK120 was created specifically to show Lyons' new XK...

Evolution of XK120 design. The XK120 was created specifically to show Lyons' new XK engine, at the 1948 London Motor Show - and had to be designed very quickly.

This asset is not currently visible to end users as its embargo time is in the future.

Evolution of XK120 design. The XK120 was created specifically to show Lyons' new XK...

Evolution of XK120 design. The XK120 was created specifically to show Lyons' new XK engine, at the 1948 London Motor Show - and had to be designed very quickly.

This asset is not currently visible to end users as its embargo time is in the future.

Evolution of XK120 design. The XK120 was created specifically to show Lyons' new XK...

Evolution of XK120 design. The XK120 was created specifically to show Lyons' new XK engine, at the 1948 London Motor Show - and had to be designed very quickly.

This asset is not currently visible to end users as its embargo time is in the future.

Fred Gardner stepped up to become Lyons’ right-hand man, turning his designs into...

Fred Gardner stepped up to become Lyons’ right-hand man, turning his designs into reality.

This asset is not currently visible to end users as its embargo time is in the future.

The final 1948 Jaguar XK120. Lyons had invented the future. © Jaguar Daimler...

The final 1948 Jaguar XK120. Lyons had invented the future.

This asset is not currently visible to end users as its embargo time is in the future.

The final 1948 Jaguar XK120. Lyons had invented the future. © Jaguar Daimler...

The final 1948 Jaguar XK120. Lyons had invented the future.

This asset is not currently visible to end users as its embargo time is in the future.

The star of the 1948 London Motor Show. © Jaguar Daimler Heritage Trust. No...

The star of the 1948 London Motor Show.

This asset is not currently visible to end users as its embargo time is in the future.

The star of the 1948 London Motor Show. © Jaguar Daimler Heritage Trust. No...

The star of the 1948 London Motor Show.

This asset is not currently visible to end users as its embargo time is in the future.

Jaguar test driver, Ron 'Soapy' Sutton, demonstrates the XK120's performance to the...

Jaguar test driver, Ron 'Soapy' Sutton, demonstrates the XK120's performance to the press, at Jabbeke, Belgium, 30th May 1949.

This asset is not currently visible to end users as its embargo time is in the future.

Jaguar test driver, Ron 'Soapy' Sutton. © Jaguar Daimler Heritage Trust. No...

Jaguar test driver, Ron 'Soapy' Sutton.

This asset is not currently visible to end users as its embargo time is in the future.

A replica plate, fitted to XK120s for export markets. © Jaguar Daimler Heritage...

A replica plate, fitted to XK120s for export markets.

This asset is not currently visible to end users as its embargo time is in the future.

Hollywood star, Clark Gable, insisted on taking delivery of the first XK120 to reach...

Hollywood star, Clark Gable, insisted on taking delivery of the first XK120 to reach Los Angeles. Lyons saw the publicity potential and handed it over personally.

This asset is not currently visible to end users as its embargo time is in the future.

AERODYNAMICS

Stirling Moss wins the 1950 Ulster Tourist Trophy race in pouring rain. © Jaguar...

Stirling Moss wins the 1950 Ulster Tourist Trophy race in pouring rain.

This asset is not currently visible to end users as its embargo time is in the future.

Malcolm Sayer. It was said, he ‘brought science to the art of car design'. ©...

Malcolm Sayer. It was said, he ‘brought science to the art of car design'.

This asset is not currently visible to end users as its embargo time is in the future.

Sayer’s wooden wind tunnel model of what would become the C-type. © Jaguar Daimler...

Sayer’s wooden wind tunnel model of what would become the C-type.

This asset is not currently visible to end users as its embargo time is in the future.

Some have called Sayer's intense mathematical detail ‘computer-aided design before...

Some have called Sayer's intense mathematical detail ‘computer-aided design before the computer’.

This asset is not currently visible to end users as its embargo time is in the future.

Under the skin, the C-type had a complex weight-saving, rigid space-frame chassis,...

Under the skin, the C-type had a complex weight-saving, rigid space-frame chassis, seen here in this cutaway illustration.

This asset is not currently visible to end users as its embargo time is in the future.

Jaguar C-types line up for the 1953 '24 Hours of Le Mans'. They would go on to take...

Jaguar C-types line up for the 1953 '24 Hours of Le Mans'. They would go on to take first, second and fourth places.

This asset is not currently visible to end users as its embargo time is in the future.

Sayer's Jaguar D-type - a far purer shape of peerless aerodynamic efficiency, owing...

Sayer's Jaguar D-type - a far purer shape of peerless aerodynamic efficiency, owing almost nothing to previous Jaguar design.

This asset is not currently visible to end users as its embargo time is in the future.

Production of Jaguar D-types at Browns Lane, Coventry, in 1954-55. © Jaguar Daimler...

Production of Jaguar D-types at Browns Lane, Coventry, in 1954-55.

This asset is not currently visible to end users as its embargo time is in the future.

Production of Jaguar D-types at Browns Lane, Coventry, in 1954-55. © Jaguar Daimler...

Production of Jaguar D-types at Browns Lane, Coventry, in 1954-55.

This asset is not currently visible to end users as its embargo time is in the future.

Production of Jaguar D-types at Browns Lane, Coventry, in 1954-55. © Jaguar Daimler...

Production of Jaguar D-types at Browns Lane, Coventry, in 1954-55.

This asset is not currently visible to end users as its embargo time is in the future.

Malcolm Sayer (left) with Jaguar test driver Norman Dewis and a D-type at the Motor...

Malcolm Sayer (left) with Jaguar test driver Norman Dewis and a D-type at the Motor Industry Research Association (MIRA) test track, in 1955.

This asset is not currently visible to end users as its embargo time is in the future.

JAGUAR SALOONS

Alice Fenton. She rose from Lyons' secretary to Director of Home Sales at Jaguar, the...

This asset is not currently visible to end users as its embargo time is in the future.

Alice Fenton with Sir William Lyons. © Jaguar Daimler Heritage Trust. No...

Alice Fenton with Sir William Lyons.

This asset is not currently visible to end users as its embargo time is in the future.

1949 Jaguar Mark V. Lyons' styling overcame post-war steel rations with what became...

1949 Jaguar Mark V. Lyons' styling overcame steel rations with what became signature Jaguar features: spats over the rear wheels and distinctive ‘c’-shaped curl to the rear side-windows.

This asset is not currently visible to end users as its embargo time is in the future.

Development of Lyons' all-new Mark VII, as different grilles and headlight positions...

Development of Lyons' all-new Mark VII, as different grilles and headlight positions are explored.

This asset is not currently visible to end users as its embargo time is in the future.

Development of Lyons' all-new Mark VII, as different grilles and headlight positions...

Development of Lyons' all-new Mark VII, as different grilles and headlight positions are explored.

This asset is not currently visible to end users as its embargo time is in the future.

Development of Lyons' all-new Mark VII, as different grilles and headlight positions...

Development of Lyons' all-new Mark VII, as different grilles and headlight positions are explored.

This asset is not currently visible to end users as its embargo time is in the future.

Development of Lyons' all-new Mark VII, as different grilles and headlight positions...

Development of Lyons' all-new Mark VII, as different grilles and headlight positions are explored.

This asset is not currently visible to end users as its embargo time is in the future.

Post-war government pressure to ‘export, or die’ led Lyons to export 96% of his...

Post-war government pressure to ‘export, or die’ led Lyons to export 96% of his output by 1951. Mark V saloons are lined up here ready for export, in 1948.

This asset is not currently visible to end users as its embargo time is in the future.

The Jaguar Mark VII takes centre stage at the 1950 London Motor Show. © Jaguar...

The Jaguar Mark VII takes centre stage at the 1950 London Motor Show.

This asset is not currently visible to end users as its embargo time is in the future.

A 1951 Jaguar marketing illustration of the Mark VII. By the end of 1950, Jaguar had...

A 1951 Jaguar marketing illustration of the Mark VII. By the end of 1950, Jaguar had $30 million worth of U.S. orders for the new Mark VII.

This asset is not currently visible to end users as its embargo time is in the future.

A 1955 Jaguar marketing image of the Mark I 2.4L Saloon - losing the pre-war style...

A 1955 Jaguar marketing image of the Mark I 2.4L Saloon - losing the pre-war style separate chassis meant a lighter, lower form.

This asset is not currently visible to end users as its embargo time is in the future.

Cutaway illustration of the Mark I, 1955. Both in style and engineering, Jaguar’s...

Cutaway illustration of the Mark I, 1955. Both in style and engineering, Jaguar’s new small saloon was a real game-changer.

This asset is not currently visible to end users as its embargo time is in the future.

Pages from the original sales brochure for the Mark I 2.4L. © Jaguar Daimler...

Pages from the original sales brochure for the Mark I 2.4L.

This asset is not currently visible to end users as its embargo time is in the future.

Pages from the original sales brochure for the Mark I 2.4L. © Jaguar Daimler...

Pages from the original sales brochure for the Mark I 2.4L.

This asset is not currently visible to end users as its embargo time is in the future.

Sir William Lyons poses with a Mark II Saloon, 1959. This car became an iconic Jaguar...

Sir William Lyons poses with a Mark II Saloon, 1959. This car became an iconic Jaguar design.

This asset is not currently visible to end users as its embargo time is in the future.

Manchester Constabulary, 1966. The Mark II was widely adopted by police as the ideal...

Manchester Constabulary, 1966. The Mark II was widely adopted by police as the ideal pursuit car.

This asset is not currently visible to end users as its embargo time is in the future.

THE E-TYPE

Prototype E1A. Evolved by Sayer as a production sports car, at first it did not...

Prototype E1A. Evolved by Sayer as a production sports car, at first it did not excite Lyons.

This asset is not currently visible to end users as its embargo time is in the future.

Prototype E1A. Evolved by Sayer as a production sports car, at first it did not...

Prototype E1A. Evolved by Sayer as a production sports car, at first it did not excite Lyons.

This asset is not currently visible to end users as its embargo time is in the future.

Lyons launched the E-type at Geneva’s Salon de l’Auto in March 1961. He is seen...

Lyons launched the E-type at Geneva’s Salon de l’Auto in March 1961. He is seen here at a pre-show press event at the Parc des Eaux Vives.

This asset is not currently visible to end users as its embargo time is in the future.

Lyons launched the E-type at Geneva’s Salon de l’Auto in March 1961. He is seen...

Lyons launched the E-type at Geneva’s Salon de l’Auto in March 1961. He is seen here at a pre-show press event at the Parc des Eaux Vives.

This asset is not currently visible to end users as its embargo time is in the future.

Lyons launched the E-type at Geneva’s Salon de l’Auto in March 1961. He is seen...

Lyons launched the E-type at Geneva’s Salon de l’Auto in March 1961. He is seen here at a pre-show press event at the Parc des Eaux Vives.

This asset is not currently visible to end users as its embargo time is in the future.

Lyons decided he needed a second car for demonstration drives - the convertible, 77RW...

Lyons decided he needed a second car for demonstration drives - the convertible, 77RW - and had Norman Dewis drive it from the factory, overnight.

This asset is not currently visible to end users as its embargo time is in the future.

Bob Berry poses with E-type convertible '77RW' in Geneva, 15th March 1961. © Jaguar...

Bob Berry poses with E-type convertible '77RW' in Geneva, 15th March 1961.

This asset is not currently visible to end users as its embargo time is in the future.

Norman Dewis at the wheel of E-type convertible '77RW', in Geneva, 15th March...

Norman Dewis at the wheel of E-type convertible '77RW', in Geneva, 15th March 1961.

This asset is not currently visible to end users as its embargo time is in the future.

The E-type on stand at the Geneva Salon de l’Auto in March 1961. © Jaguar Daimler...

The E-type on stand at the Geneva Salon de l’Auto in March 1961.

This asset is not currently visible to end users as its embargo time is in the future.

The E-type on stand at the Geneva Salon de l’Auto in March 1961. © Jaguar Daimler...

The E-type on stand at the Geneva Salon de l’Auto in March 1961.

This asset is not currently visible to end users as its embargo time is in the future.

Pages from Jaguar's E-type 50th anniversary book, 2011, showing Norman Dewis' route to...

Pages from Jaguar's E-type 50th anniversary book, 2011, showing Norman Dewis' route to Geneva.

This asset is not currently visible to end users as its embargo time is in the future.

The Jaguar E-type joins the Museum of Modern Art permanent collection, 1996. ©...

The Jaguar E-type joins the Museum of Modern Art permanent collection, 1996.

This asset is not currently visible to end users as its embargo time is in the future.

Lyons poses with the E-type. He is credited with creating the features of the now...

Lyons poses with the E-type. He is credited with creating the features of the now iconic original E-type face.

This asset is not currently visible to end users as its embargo time is in the future.

SWANSONG

Evolution of design for XJ6, with prototypes at Wappenbury Hall, 1963-64. © Jaguar...

Evolution of design for XJ6, with prototypes at Wappenbury Hall, 1963-64. © Jaguar Daimler Heritage Trust. No unauthorised reproduction

This asset is not currently visible to end users as its embargo time is in the future.

Evolution of design for XJ6, with prototypes at Wappenbury Hall, 1963-64. © Jaguar...

Evolution of design for XJ6, with prototypes at Wappenbury Hall, 1963-64.

This asset is not currently visible to end users as its embargo time is in the future.

Evolution of design for XJ6, with prototypes at Wappenbury Hall, 1963-64. © Jaguar...

Evolution of design for XJ6, with prototypes at Wappenbury Hall, 1963-64.

This asset is not currently visible to end users as its embargo time is in the future.

Evolution of design for XJ6, with prototypes at Wappenbury Hall, 1963-64. © Jaguar...

Evolution of design for XJ6, with prototypes at Wappenbury Hall, 1963-64.

This asset is not currently visible to end users as its embargo time is in the future.

Evolution of design for XJ6. © Jaguar Daimler Heritage Trust. No unauthorised...

Evolution of design for XJ6.

This asset is not currently visible to end users as its embargo time is in the future.

XJ6 prototype undergoing testing at the MIRA test track, c.1966. © Jaguar Daimler...

XJ6 prototype undergoing testing at the MIRA test track, c.1966.

This asset is not currently visible to end users as its embargo time is in the future.

Sir William Lyons poses with the Jaguar XJ6 for its launch advertising, 1968. ©...

Sir William Lyons poses with the Jaguar XJ6 for its launch advertising, 1968.

This asset is not currently visible to end users as its embargo time is in the future.

The Jaguar XJ6 makes its debut at London’s Royal Lancaster Hotel, September...

The Jaguar XJ6 makes its debut at London’s Royal Lancaster Hotel, September 1968.

This asset is not currently visible to end users as its embargo time is in the future.

Sir William Lyons poses with an XJ6 and the Jaguar Design team, at Browns Lane,...

Sir William Lyons poses with an XJ6 and the Jaguar Design team, at Browns Lane, 1968.

This asset is not currently visible to end users as its embargo time is in the future.

Sir William Lyons receives the 1969 Car of the Year Award, for the Jaguar XJ6. ©...

Sir William Lyons receives the 1969 Car of the Year Award, for the Jaguar XJ6.

This asset is not currently visible to end users as its embargo time is in the future.

Sir William Lyons receives the 1969 Car of the Year Award, for the Jaguar XJ6. ©...

Sir William Lyons receives the 1969 Car of the Year Award, for the Jaguar XJ6.

This asset is not currently visible to end users as its embargo time is in the future.

Sir William Lyons, pictured with his XJ6, outside the site of the original Swallow...

Sir William Lyons, pictured with his XJ6, outside the site of the original Swallow Sidecars factory in Bloomfield Road, Blackpool (by then, the Central Bowling and Social Club), 1969.

This asset is not currently visible to end users as its embargo time is in the future.

This 1968 XJ6 4.2-litre was Sir William Lyons’ personal car. It is today part of...

This 1968 XJ6 4.2-litre was Sir William Lyons’ personal car. It is today part of the Jaguar Daimler Heritage Trust collection and photographed exclusively for this exhibition.

This asset is not currently visible to end users as its embargo time is in the future.

This 1968 XJ6 4.2-litre was Sir William Lyons’ personal car. It is today part of the...

This 1968 XJ6 4.2-litre was Sir William Lyons’ personal car. It is today part of the Jaguar Daimler Heritage Trust collection and photographed exclusively for this exhibition.

This asset is not currently visible to end users as its embargo time is in the future.

This 1968 XJ6 4.2-litre was Sir William Lyons’ personal car. It is today part of the...

This 1968 XJ6 4.2-litre was Sir William Lyons’ personal car. It is today part of the Jaguar Daimler Heritage Trust collection and photographed exclusively for this exhibition.

This asset is not currently visible to end users as its embargo time is in the future.

This 1968 XJ6 4.2-litre was Sir William Lyons’ personal car. It is today part of the...

This 1968 XJ6 4.2-litre was Sir William Lyons’ personal car. It is today part of the Jaguar Daimler Heritage Trust collection and photographed exclusively for this exhibition.

This asset is not currently visible to end users as its embargo time is in the future.

This 1968 XJ6 4.2-litre was Sir William Lyons’ personal car. It is today part of the...

This 1968 XJ6 4.2-litre was Sir William Lyons’ personal car. It is today part of the Jaguar Daimler Heritage Trust collection and photographed exclusively for this exhibition.

This asset is not currently visible to end users as its embargo time is in the future.

This 1968 XJ6 4.2-litre was Sir William Lyons’ personal car. It is today part of the...

This 1968 XJ6 4.2-litre was Sir William Lyons’ personal car. It is today part of the Jaguar Daimler Heritage Trust collection and photographed exclusively for this exhibition.

This asset is not currently visible to end users as its embargo time is in the future.

This 1968 XJ6 4.2-litre was Sir William Lyons’ personal car. It is today part of the...

This 1968 XJ6 4.2-litre was Sir William Lyons’ personal car. It is today part of the Jaguar Daimler Heritage Trust collection and photographed exclusively for this exhibition.

This asset is not currently visible to end users as its embargo time is in the future.

This 1968 XJ6 4.2-litre was Sir William Lyons’ personal car. It is today part of the...

This 1968 XJ6 4.2-litre was Sir William Lyons’ personal car. It is today part of the Jaguar Daimler Heritage Trust collection and photographed exclusively for this exhibition.

This asset is not currently visible to end users as its embargo time is in the future.